ADVERTISING SLOGANS FROM THE PERSPECTIVE OF SEMANTICS

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Published May 18, 2023
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Vol. 2 No. 5 (2023): Journal of Integrated Education and Research

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Sherqulova Mahliyo Khasan qizi
MA student, UzSWLU

Abstract

This article explores the semantic aspects of advertising slogans, with a particular focus on their motivation, change of meaning, literal and figurative meanings. Through examining various examples, the author argues that advertising slogans can operate on multiple levels of meaning, simultaneously appealing to both rational and emotional aspects of consumer behavior. This analysis highlights the importance of carefully considering the semantic aspects of advertising slogans in order to effectively communicate with target audiences and build brand identity.

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How to Cite
Sherqulova Mahliyo Khasan qizi. (2023). ADVERTISING SLOGANS FROM THE PERSPECTIVE OF SEMANTICS. Journal of Integrated Education and Research, 2(5), 151–154. Retrieved from https://ojs.rmasav.com/index.php/ojs/article/view/1098

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